If the Internet had a fairy godmother, everyone would ask for favorable placement on Google search engine results pages. Those coveted first page positions drive the most traffic to websites. Web traffic drives business.
While we can’t offer the services of a fairy godmother, we’ve built a technology platform that helps you do the work of capturing Google’s attention. Here’s what we provide:
- Search engine friendly navigation including breadcrumbs and XML sitemaps that makes it easy for third parties to “crawl” your site and index its contents
- Initial content development and submission to major search engines to get your newly minted site on their radar
- Regular additions to your site’s content through blog posts, guides, and tools to give search engines a reason to visit your site regularly
- Proper use of page titles, metatags, headlines, image tags, etc. to heighten visibility to your key words and phrases
- A robust blogging tool that enables you to create content tailored to the audience you’d like to attract
- Google Analytics and webmaster tools to help you monitor your web traffic and assess results of marketing campaigns
For an additional monthly fee, we work with you to develop and execute a Pay-Per-Click advertising strategy using Google AdWords. These paid placements help you garner attention by making an appearance at the top of the search results pages. The frequency of placement and associated positioning depend on your budget.
The best organic search result placements accrue to those who create a collection of engaging and relevant content that attracts an audience and gives them reasons to keep coming back. What constitutes engaging, relevant content?
- Answers to their questions
- Solutions to their problems
- Information on things that matter to them
- Breaking news
- Interesting editorials
- Amusing stories related to your field of expertise
Successful firms promote their content using social media (e.g., Facebook, LinkedIn, Google+) and reputation management sites (e.g., Yelp). They also encourage others to share their posts. Google and other search engines notice great content to which other users/sites provide links.